The Full Story
About HiirAI
As Artificial Intelligence branded technologies continue to rapidly emerge, we ALL need to be active participants, understanding the potentials of these tools and what may lead to those potentials being realized - for good and for bad. HiirAI believes we should question every stage of the AI lifecycle in an attempt to create a world that does not rely on automation as the default or create technology that diminishes humanity and society by applying a code-first-ask-questions-later mentality.


Origin
HiirAI was created by Joahna Kuiper to respond to a "gap" identified during some post-grad research about how AI technologies were being deployed by businesses, governments, and other entities. The question of how traditional technology-project frameworks and methodologies struggle to apply ethical thinking that encompasses intended and unintended consequences - and if current IT methods are fit-for-purpose. Many governance frameworks are emerging, but what do people really need to know in order to make use of them?
The hypothesis, and therefore HiirAI's foundational belief, is that AI technologies require a different kind of thinking and approach than non-deterministic technologies with which IT professionals and teams are historically used to working. Beginning at concept and across every stage of the lifecycle - proposal, analysis, design, development, implementation, operational ownership, and everything in between - new skills and considerations to mitigate and manage AI are needed.
The work of HiirAI
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The mechanisms of AI hype and its planetary and social costs (with Markelius, A., Wright, C., Delille, N., and Kuo, YuTing.)
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The Trust Paradox: How Social AI Is Rewiring Human Connection and Social Cohesion (2025 conference proceedings) (with Markelius, A., Chaves, P., and Spencer, S.W.)
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Implementation Allegories: Putting AI in Context - A Cautionary Tale about Generative AI and the Delivery Gig Worker (LinkedIn Article)
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Parenting 101 - How to Train an AI System to DO GOOD (Cognitive World, May 18, 2021 - collaboration with Boinodiris, P. and Rudden, B.)
